Easyday is an indie endurance company based in Salt Lake City, Utah.

Our mission is to design, test, make and curate the best – and only the best – products in the world when it comes to your holistic health, performance, and potential.  

We believe:

• Meaning > Comfort
• People > Profit
• Small things are big things
• Cheap goods often come with high costs (the health of you, your family, our communities, the planet)
• Real quality pays for itself (over and over again)
• Art is about source (imitator brands lack soul)
• No greatness without risk
• “Type 2 fun” = fun, and fun is underrated
• Action leads state
• You can’t lose if you don’t stop
• If in doubt, send it
  

Right now, we’re small (shipping out of my apartment), scrappy, and all in. The last two are never going to change – but, if you're reading this 2024, thanks for being one of our Day Ones.

Nate Marti, Founder